Thursday, 18 December 2014

Deconstruct a Typeface

Stencil (BT) is a font designed by Gerry Powell in 1937.
This font consists of only capital letters, this creates the impression of it being a more hostile, in your face type of font, almost as if somebody is shouting the words. This is similar to how upper case letters are used to show extreme emotions through text messages, “WHAT?” could be an expression of excitement, surprise or annoyance. 
Similarly this type of font is usually used in army related things which this font is suitable for because of its rough look and traditional making method. In the army when on a mission soldiers might not have time to neatly write things so spraying words using a stencil might be a quicker alternative. In addition stencil is a good font for warning and attention signs which again would be appropriate for the army environment. But most importantly the way the letters are so eye catching, especially because of the thickness of the strokes, gives the words a sense of urgency, which reinforces the sense of danger in the warning sign.

On the other hand, upper case letters are generally more difficult to read because of it being harder to differentiate between letters since we rely on the shape of the letters and words when reading, this causes us to have to focus more on the word, which may get in the way of efficiently transmitting the urgency of the warning.


Apart from the hostile nature of the font and its a association with the army, there is also a sense of rebelliousness. The smooth round edges of the typeface noticeably the terminal of the J, reduces the aggressiveness and allows it to appear easy going which would not be the case if this typeface had sharper edges. The attributes of being easygoing and rebellious points to a different social group from the first army association, this time the font is appealing to teenagers that don't want to conform to mainstream society and join other groups such as skaters and rockers where a practical yet expressive font would represent more their identities as opposed to more formal fonts such as Arial.


http://www.identifont.com/similar?264

Wednesday, 5 November 2014

Deconstruct One of the Images From Your Photographic Palette


This photograph was chosen to represent ‘impatient’ the red colour is used to represent the intensity of that emotion but the fact that the paint does not cover the entire object suggests that the emotion does not fully takeover the person, allowing them to maintain self-control and preventing anger.
The red chipped paint on the surface of this service bell could also suggest that it is quite old and the rust on the button on top supports this, which might represent the fact that this emotion is something that this person has had to deal with for a long time. However looking beyond the surface of the image, the chipped paint could symbolise the idea that something, impatience, is trying to break free and by doing so it is causing the paint to fall off.

The slanted camera angle also mirrors the effects of this emotion. Thinking straight might have been represented with a mid-close up shot from the front of the object, the fact that the view is instead slightly distorted symbolise the idea that sometimes impatience can interfere with our sense of judgement, depending on its degree.

The fact that the focus of this photo is the service bell, which is shown through a close up, and that the background is blurry helps to emphasise that impatience is represented by the focal point of this photograph. On the other hand the blurred background also plays an important role in this photo, since it helps to determine what kind of impatient this photo is referring to. It does this by blurring the background just enough to allow the tree, leafs and grass to be visible. In this case the nature at the back of the service bell, creates balance through contrast, the calmness of nature cools the heat from impatience limiting its energy. 
The cooling effect could be further emphasised by where the bell is placed, which appears to be a veranda from the worn out white wood seen in the photo, characteristics that maybe found on the fences of a veranda, which is a place of relaxation and leisure.

Wednesday, 15 October 2014

What is Your Philosophical World View?

One of the physiologists I agree with is Heraclitus. I believe we are constantly changing, as we grow older we become more aware of things we weren’t aware of previously, such as the expectations of society regarding what is socially acceptable behaviour. Another example would be our sense of time, as we get older time seems to go much quicker than when we were younger. However thats caused by the amount of things we experience and are able to remember. Which leads on to my next point. The things we experience throughout our life can also have an impact big or small on our behaviour and personality for example bullying which in my case changed me from an extroverted person to a timid one. But it doesn’t always have to be a negative impact.

The public we are a part of can also influence us to change, in the long term or short term. In this case George Herbert Mead’s theory of The Self and the idea that the “I” and “Me” are different may apply. The “me” is made up of the expectations and attitudes of others assumed by the individual. This can be an example of a short term change, the way you act and present yourself can change depending on the public or society you are a part of and that change is fluid, as you move from one environment to another your behaviour may change, in some of them you may be able to show a different side of you that you thought the other group would find strange or unacceptable. In my case the way I act at home is different from who I am in a public place or in different friendship circles. In all of these situations a different part of “I” may be visible but never the whole thing since that is internal. I believe that the “I” is something private its the place where the person can think what they want without acting upon it and affecting their social interaction.

The Cynics theory that we shouldn’t fixate on material goods since happiness comes from within is another theory I agree with. I think that sometimes people become so focused on having and buying things that they don’t even need just because every one else has it, that it results in them becoming unhappy if they can’t get it and not valuing things anymore since they can easily be replaced with a new trend.They may also forget to invest in their internal well being. So in that case superficiality also applies, beauty wont last forever in the end all you will be left with is the personality and physical well being. So in order to be happy I believe a balance is necessary, so of course you can buy things but because you need them or they will last, not because of a herd mentality, but at the same time take care of your health and work on being a good person.